10 Tips to Get Repeat Web Traffic

Written by David White | October 14, 2009
Posted in Building Value

You can get traffic generated or driven to your website, but how do you get that same traffic to come back to your site again and again? Below are listed ten of the most prominent methods used today by the top internet websites and marketers.

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

The Ten Rules Of Leadership In Network Marketing

Written by David White | October 13, 2009
Posted in Building Relationships

The network marketing industry has provided more millionaires in the last ten years than in any other industry.

So how do you define leadership?

Leadership is the ability to influence and inspire others to follow you.Below are ten rules of leadership in network marketing. Work on incorporating them into your daily routine. A true leader takes consistent action, so it is important that you be consistent in your application of these rules.Write down the 10 Rules of Leadership! (Seriously – Get out a piece of paper and pen and write them down, or at least cut and paste them to a document.)

1. The Leader should have a goal larger than those that he/she leads. Your down line needs to know that you are planning for the future and also understand that your financial goals coincide with theirs.

2. The Leader must have an attitude greater then those that he/she leads. A leader is optimistic and focuses on the solutions and not the problems.

3. The Leader is responsible and admits when he/she has made a mistake. As a leader you are responsible for the things that go wrong in your team.

4. The Leader should make decisive decisions. All decisions are not correct, but if they are made with the right reasons in mind, then the right decisions will come more often. Strive to do the right thing and do not worry about doing things right.

Social Media or Search – Which Should You Use?

Written by David White | October 12, 2009
Posted in Social Networking

In the beginning there were ISPs, which then gave way to portals ― aggregators of content and links ― which then led to the rise of “search” as the dominant form of Internet navigation or, how we get to where we we’re going on the web. However, as with most forms of evolution, change is constant, and over the past two years search navigation has appeared to shift to social media.

We continue to see that social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation in a big way. But how? Is social media taking the place of portals and search as the hub of online navigation?

These questions led to some in-depth research – including an online panel survey of 1,800 participants fielded in August 2009 – in which we looked at three main consumer segments using search (Searchers), portals (Portalists) or social media (Socializers) as their primary vehicle for content discovery.

What Was Found
In a nutshell, there is a segment of the online population that uses social media as a core navigation and information discovery tool — roughly 18 percent of users see it as core to finding new information. While still a smaller percentage than those who use search engines or portals like Yahoo! or MSN, it is a significant figure. And as social media usage continues to increase (unique visitors to Twitter.com increased 959% YOY in August) I can only expect this figure to grow.

7 Ways to Drive MLM Traffic

Written by David White | October 11, 2009
Posted in Traffic Generation

An MLM marketer may have all the things needed for him to be able to succeed in a business such as MLM marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the MLM marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.
The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.
The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.
The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.
The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.
The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.
The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.
The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.
Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.
David White
Online MLM Mentor and Coach

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