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December 21, 2009
Posted in
Attraction Marketing
Over 95% of all network marketers fail to succeed because of one simple reason; they do not know how to make money from their network marketing leads. This article will discuss in detail how to make money from your network marketing leads and how to avoid simple mistakes made by the majority.
First of all, you need to discover what it is that your leads are looking for from their search. Do they have specific needs? Are they looking to solve a problem that they are having? Perhaps they are just needing some useful information. Whatever they need you need to discover what it is and how you can offer advice or a solution to their problem.
Once you understand what they are looking for then give them something that will help them solve their issues. If you are able to give them some small nugget of information that will help them, the more likely it is that you will gain their trust. Gaining the trust of your potential downline is critical to being successful with internet network marketing.
Next you need to put together the information in a way that will capture their email address and name. This is usually accomplished with a lead capture form that is embedded in your blog website or network marketing landing page. This can also be accomplished in a squeeze page but that subject will be covered in another article. Your lead capture form needs to be generated from your auto-responder so that when the lead enters their information, they are placed into your marketing funnel.
To obtain your potential network marketing leads information you can offer a gesture offer such as a free ebook. Some marketers offer a trial subscription that is low cost or free to generate their interest in the primary online business opportunity. Others offer a low cost or free affiliate product. Remember to give first and monetize last. You are trying to build a relationship with your lead so they will eventually opt-in to your primary offering.
In your auto-responder follow up emails you can give more information to build even more curiosity for the lead to opt-in to your primary offering. Give them the opportunity to contact you by putting in your email, phone number or other method of contacting you. This will make you real to the leads and they will be more likely to be pursueded by someone they feel like they know and trust.
As always remember that you are a business owner and your customers are your leads. Treat your online customers just like you would treat them if you had a store and customers walked in the front door. Greet them with a warm welcome. Ask them if they have any needs that you can help with or answer for them. Show them some product that you have that can help solve their problem. Sell them your product and remind them to come back again soon with any other needs that you can assist with.
