Written by David White
|
November 10, 2009
Posted in
Personal Branding
Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you. In some ways it's outside your control, but you obviously have some influence over it. As others interact with you, they will automatically form mental associations that connect you with certain labels, often within the first few seconds. You can't avoid being labeled, and other people can't avoid labeling you.
The personal branding phenomenon is about taking control, whether you're an ambitious professional or entrepreneur. Instead of focusing on the right suit or business card, you'll take a high-level, clinical look at how and why personal branding works - and how to leverage it to your advantage. Along the way, you'll discover the eight unbreakable laws, the core principles behind every great personal brand. By analyzing some of the world's greatest brands, from Madonna to Tiger Woods, you'll learn what makes them irresistible.
Personal branding is to promote yourself as having certain values, skills or expertise -- your brand -- so that if someone needs that expertise, they'll come to you first. While many people are still uncomfortable with the idea of marketing themselves as a commodity, others see it as part of the changing world of work.
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